Before you ask, I have no relationships or arrangements with bookmakers for recommendations or anything like that. My thoughts are just that. My thoughts. I am telling it as I see it.
Of all my experience with bookmakers, the one that stands out for genuinely decent customer service is Bet365. I say that without motive or incentive. When I first started betting I found this outfit to be very helpful.
Some say that they tend to limit your stakes but so far so good for me!
I also find William Hill pretty decent to navigate on the web and their customer services people seem friendly enough.
At the moment I am using Bet365 and Hills quite a lot.
I have read quite a lot about Pinnacle being a good bookmaker for football betting but have yet to try them.
I will update more content about various bookmakers in the near future.