Before you ask, I have no relationships or arrangements with bookmakers for recommendations or anything like that.   My thoughts are just that.  My thoughts.   I am telling it as I see it.

Of all my experience with bookmakers, the one that stands out for genuinely decent customer service is Bet365.   I say that without motive or incentive.   When I first started betting I found this outfit to be very helpful.

Some say that they tend to limit your stakes but so far so good for me!

I also find William Hill pretty decent to navigate on the web and their customer services people seem friendly enough.

At the moment I am using Bet365 and Hills quite a lot.

I have read quite a lot about Pinnacle being a good bookmaker for football betting but have yet to try them.

I will update more content about various bookmakers in the near future.